In running a business, reaching the target audience through ads isn’t enough. It’s also crucial to establish a good online presence. With almost everyone doing business online and using social media, how can a business owner establish a foothold against the other businesses he/she is competing with?
One of the answers is through SEO. By using relevant keywords and links, a person’s business can be one of the top searches in any search engine. Search engine rankings are established not only by how many views a site gets, but by how much that site is shared, linked, and talked about. With the importance of being one of the top results in search engines came the rise of SEO companies. These companies help site owners attract audiences by writing articles containing relevant keywords, creating good links, and providing other services.
Finding the best SEO company for a given website could be confusing. It takes a lot of time and money to invest in a company and a potential client would want results fast.
Here are ways a person can narrow down his list of SEO companies to hire.
Do research –
this goes without saying but it’s still important to note. If a person wants to get the best SEO company suited for his website, he should look over the work that the company has done for other websites and how successful they were in that endeavor. It’s also important to see if that company has done work for websites with services similar to those offered in the owner’s site.
Think about what the website needs –
does the website need considerable improvements? Is it outdated and cluttered with too many links? Does the code need fixing? Does it need more content? Having an idea on what needs to be fixed will help a site owner describe it to his potential SEO specialist and sort out with them the details.
Don’t tell them that other companies are being considered –
while some believe that creating competition could bring beneficial outcomes, it could actually backfire. The company could be busy catering to other clients, and they too are investing time and money for those individuals. They don’t need to chase one client when they could simply serve another.
Interview multiple companies –
having more than one option is still good. However, a site owner who has interviewed several companies could look over the different packages and types of services they offer and narrow things down from there. Keep in mind the previous tip, though – if there are other companies being considered, don’t bring it up during the interview.
Have the firm tell you about themselves –
while a site owner may have done his research, it’s important to get information directly from them. Ask them how the company began, the struggles they faced and how they overcame them, what their successes are, and what they can offer for the website. A good SEO company should have no problem answering these confidently.
Don’t take a company that says that they can make the website have the top rank in Google –
the one guarantee in life is that there are no guarantees. If a company insists that they will get a site the number one spot in Google or in any other search portal, they would most likely just secure a Google advertisement for the site (which is not the same thing as actually ranking in the search results). That being said, receiving an email from an SEO company without prior contact should be regarded as suspicious.
Have the company explain their process –
a good search engine optimization company doesn’t need to hide anything from the site owner. They will outline exactly what it is they plan to do or the site, how they will do it, how long it would take to do it, and how much it will cost. They want their client to trust them, and the best way they could secure that trust is to show that they know exactly what they’re doing.
Even when a site owner has already narrowed down his search and has contacted the company, he should not just sit back and let the search engine optimization company take care of everything. A site owner should ask for reports while he works on more pressing projects at the very least, and should check for progress every week. Who knows, perhaps in a few weeks’ time, audiences will be clicking their way through the site like there’s no tomorrow.
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